One of my favorite parts of running Gracely Girl Designs is learning how customers find out about our business. While we've tried to make finding us via the Internet as easy as possible, it's the word-of-mouth encounters that amaze me the most.
Today I had a very interesting experience. A good friend of mine, whose kids go to school with my little Gracely Girls, was at her son's basketball game. As she climbed into the bleachers, she noticed a little girl wearing a cute t-shirt. My friend asked the mother, "Is that a Gracely Girl shirt?". The mother answered "no..", but what came next put a smile on my face. She said, "..but I know that company". She knew my company. As a new business owner, there is no better feeling than hearing those words!!
Apparently the mother had a friend who bought a couple of our shirts for her kids at one of the Raleigh craft shows around Christmas time, and they enjoyed wearing them quite a bit. She remembered our name, but was waiting until spring to check out the website. I'm not sure if I'll ever get to meet this mother, but I do hope she comes to the site for a visit or tells a few of her friends about us.
We are getting really, really close to updating the website with all the new designs. Not only will we be creating 10-15 new t-shirts (new colors, new designs), but we'll be introducing 2-3 completely new lines that we think you'll really like. And one of the ideas is going to take Gracely Girl into a new area that we think could be really fun.
- Amy
Thursday, January 28, 2010
Sunday, January 10, 2010
New Designs are coming soon!!
It's been a little while since we updated our website, but that doesn't mean we haven't been busy. In fact, we're in the process of deciding which of our new designs to add to the website and inventory for our spring shows. Beyond the opportunity to interact with our customers, creating the new designs is my favorite part of the business. As we update the website in the next couple weeks, you can expect to see a wide variety of new themes, including: spring holidays, animals, sports, music, and a whole new set of colors and types of clothing. I don't want to give away all our secrets, but we hope that you'll be as excited as we are to see your kids wearing these fun new designs.
Each design is hand-drawn first and then cutouts are placed on sample shirts, dresses and aprons. My kids love to get involved with this part, letting them practice their cutting skills. Next we head down to the fabric stores to find possible combinations of styles, textures and colors.
When we started Gracely Girl, our "research" was done by going right to our potential customers. Mommies and their children, who also happened to be friends and families. In 2010, we hope to open up this process to the creative ideas of our customers. You can expect to see dozens of designs on the website soon, and we hope you'll give us your feedback on which ones you like best. And if you have creative ideas for other combinations or themes, send those along too.
We'll get some early pictures posted over the next couple of weeks, so check back soon. - Amy
Each design is hand-drawn first and then cutouts are placed on sample shirts, dresses and aprons. My kids love to get involved with this part, letting them practice their cutting skills. Next we head down to the fabric stores to find possible combinations of styles, textures and colors.
When we started Gracely Girl, our "research" was done by going right to our potential customers. Mommies and their children, who also happened to be friends and families. In 2010, we hope to open up this process to the creative ideas of our customers. You can expect to see dozens of designs on the website soon, and we hope you'll give us your feedback on which ones you like best. And if you have creative ideas for other combinations or themes, send those along too.
We'll get some early pictures posted over the next couple of weeks, so check back soon. - Amy
Happy New Year! and a Look towards the Spring
New Year everybody!! 2010 is here and we are very excited about all the new things happening at Gracely Girl Designs. Before I jump into what lays ahead in 2010, I want to take a moment and thank everyone that made our first three months better than we could have every expected. Beyond our numeric goals for the business, we're most excited about the connections we've made with our customers.
At Gracely Girl, our biggest hope is that customers will appreciate the passion we put into every piece of clothing, and we were so excited to make that connection with people over and over again. It's a great feeling to know that people trust us to make their kids look great, and we love hearing stories about how their kids want to wear the shirts to school and parties. We also love that people are telling their friends and becoming part of the growing Gracely Girl community.
So thank you again for letting me turn my dream into a reality. I hope that we can continue to bring fun designs into your lives in 2010. - Amy
At Gracely Girl, our biggest hope is that customers will appreciate the passion we put into every piece of clothing, and we were so excited to make that connection with people over and over again. It's a great feeling to know that people trust us to make their kids look great, and we love hearing stories about how their kids want to wear the shirts to school and parties. We also love that people are telling their friends and becoming part of the growing Gracely Girl community.
So thank you again for letting me turn my dream into a reality. I hope that we can continue to bring fun designs into your lives in 2010. - Amy
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